Lake Pajamas launches all-day looks
AS SOCIAL DISTANCING guidelines compel us to spend more time at home, staying in your pajamas all day has shifted from a rare luxury to the new normal. Enter Lake Pajamas’ new Lowcountry collection, fortuitously timed to help us get comfortable.
“We were inspired to ‘come home’ for this collection because spring and early summer are such beautiful times here,” say Lake Pajamas founders Anne Read Lattimore and Cassandra Cannon, noting that Savannah’s back rivers, moss-draped oaks and splashy azaleas provided inspiration for the idyllic, Southern color palette.
The Lowcountry collection includes Lake’s first clothing pieces — breezy dresses in baby-doll cuts, Breton stripe dresses with bracelet sleeves, and high-waist shorts suited to leisurely neighborhood strolls. The collection also offers tweaks to some of the line’s bestselling pieces. “Our Pima pajamas have long been a customer favorite, so we’re excited about new silhouettes,” Lattimore and Cannon say. The updated sets feature a crew neck and smaller stripe in perennially wearable shades like light pink and navy blue.
“Feeling your best is more important than ever, and our pajamas are designed to make you feel put-together at home,” Lattimore and Cannon say. Wear them all you want: “Most people say they get even softer over time.” lakepajamas.com